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14%OFFCaroline Evans - The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929 - 9780300189537 - V9780300189537
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The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929

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Description for The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929 Hardback. A superlative study of the roots of the modern fashion show Num Pages: 400 pages, 80 colour images + 170 b&w illustrations. BIC Classification: 1DDF; 1KBB; 3JJC; 3JJF; 3JJG; AKTH. Category: (G) General (US: Trade). Dimension: 237 x 285 x 35. Weight in Grams: 2138.

A superlative study of the roots of the modern fashion show

In the early 20th century, the desire to see clothing in motion flourished on both sides of the Atlantic: models tangoed, slithered, swaggered, and undulated before customers in couture houses and department stores. The Mechanical Smile traces the history of the earliest fashion shows in France and the United States from their origins in the 1880s to 1929, situating them in the context of modernism and the rationalization of the body. Fashion shows came into being concurrently with film, and this book explores the connections between fashion ... Read more

Using significant new archival evidence, The Mechanical Smile shows how so-called “mannequin parades” employed the visual language of modernism to translate business and management methods into visual seduction. Caroline Evans, a leading fashion historian, argues for an expanded definition of modernism as both gestural and performative, drawing on literary and performance theory rather than relying on art and design history. The fashion show, Evans posits, is a singular nodal point where the disparate histories of commerce, modernism, gender, and the body converge.

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Product Details

Publisher
Yale University Press United States
Number of pages
400
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
338
Place of Publication
, United States
ISBN
9780300189537
SKU
V9780300189537
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-16

About Caroline Evans
Caroline Evans is professor of fashion history and theory at Central Saint Martins College of Arts and Design, a constituent college of the University of the Arts London, as well as a visiting professor at the Centre for Fashion Studies, Stockholm University.

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