For over three decades, graphic artist, designer and illustrator John Alcorn (1935- 1992) had a unique and powerful influence on advertising and publishing in America and Europe. Evolution By Design is a never-before released celebration of his multifaceted visual inventions, his seminal role in the formative years of the celebrated Push Pin Studios (the legendary New York graphic studio founded by Milton Glaser, Seymour Chwast, Reynold Ruffins and Edward Sorel), his contribution to the rise of psychedelic art in the 1960s, and his broad and versatile artistic career. More than 500 colour illustrations spanning book jackets, editorial illustrations, posters, logos, award-winning children's books, paintings, ads and even billboards advertising the dominant pop icons of his age display not just the striking variety of mediums and styles he employed, but also the wide range of sensibilities he expressed as he expanded the boundaries of modern visual communications. His unique style can be found in hundreds of books (Random House, Simon & Schuster, Rizzoli, Longanesi, Guanda), movie posters (Fellini's Amarcord ), magazines and record covers. His work has been exhibited in various locations including the Louvre in Paris.