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Description for Typography
Paperback. Series: Basics Design. Num Pages: 200 pages, 200 colour illus. BIC Classification: AKC; AKD. Category: (G) General (US: Trade). Dimension: 162 x 252 x 14. Weight in Grams: 500.
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets ... Read more
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2017
Series
Basics Design
Condition
New
Number of Pages
200
Place of Publication
London, United Kingdom
ISBN
9781474225281
SKU
V9781474225281
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Paul Harris
Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .
Reviews for Typography
Typography is a thorough, well-organised and engaging book, which guides the reader through practical, contextual and theoretical issues and considerations associated with typographic design and use. The structure, content and format of the book lends itself perfectly as a core text for any Graphic Design degree.
Simon Harrison, Leeds College of Art, UK
Beautiful examples! I like how ... Read more
Simon Harrison, Leeds College of Art, UK
Beautiful examples! I like how ... Read more