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The Wood That Doesn´t Look Like an Elephant: The Chase
Casey
€ 51.99
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Description for The Wood That Doesn´t Look Like an Elephant: The Chase
Hardback. .
"There was an old Indian craftsman who carved beautiful little elephants from unpromising blocks of timber. Asked how he did it, he simply replied: I just cut away the wood that doesn't look like an elephant. " The craftsman's seemingly simple tale has remained the doctrine of creative agency The Chase for 30 years; from strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being. To illustrate the breadth and diversity of their work, the book is structured into the categories found in design award annuals, but inverted so as ... Read more
"There was an old Indian craftsman who carved beautiful little elephants from unpromising blocks of timber. Asked how he did it, he simply replied: I just cut away the wood that doesn't look like an elephant. " The craftsman's seemingly simple tale has remained the doctrine of creative agency The Chase for 30 years; from strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being. To illustrate the breadth and diversity of their work, the book is structured into the categories found in design award annuals, but inverted so as ... Read more
Product Details
Publisher
Black Dog Press United Kingdom
Number of pages
304
Format
Hardback
Publication date
2018
Condition
New
Number of Pages
304
Place of Publication
, United Kingdom
ISBN
9781911164098
SKU
V9781911164098
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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