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Rhetoric of Logos: A Primer for Visual Language
Eduard Helmann
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Description for Rhetoric of Logos: A Primer for Visual Language
Paperback. The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Num Pages: 144 pages. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 154 x 214 x 14. Weight in Grams: 270.
The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication ... Read more
The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication ... Read more
Product Details
Publisher
Braun Publish,Csi
Format
Paperback
Publication date
2016
Condition
New
Weight
269g
Number of Pages
144
Place of Publication
Sulgen, Switzerland
ISBN
9783721209570
SKU
V9783721209570
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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