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Otto Baumberger
Museum Of Design Zurich
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Description for Otto Baumberger
Paperback.
Otto Baumberger (1889-1961) was one of the first Swiss poster designers. Baumberger was ahead of his time in recognizing fundamental aspects of consumer goods advertising and his designs helped to modernize the medium. His poster designs employed a reduction tending towards abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Baumberger's work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design. 120 illustrations
Otto Baumberger (1889-1961) was one of the first Swiss poster designers. Baumberger was ahead of his time in recognizing fundamental aspects of consumer goods advertising and his designs helped to modernize the medium. His poster designs employed a reduction tending towards abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Baumberger's work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design. 120 illustrations
Product Details
Format
Paperback
Publication date
2008
Publisher
Lars Muller Publishers Switzerland
Number of pages
96
Condition
New
Number of Pages
96
Place of Publication
Baden, Switzerland
ISBN
9783037781296
SKU
V9783037781296
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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