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Branding: In Five and a Half Steps
Michael Johnson
€ 45.99
€ 32.40
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Description for Branding: In Five and a Half Steps
Hardcover. The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes Num Pages: 320 pages, 1000 colour illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 218 x 255 x 39. Weight in Grams: 1450.
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the ... Read more
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the ... Read more
Product Details
Publisher
Thames and Hudson Ltd
Format
Hardback
Publication date
2016
Condition
New
Weight
1450g
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9780500518960
SKU
V9780500518960
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Michael Johnson
Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight `pencil' awards from D&AD, thirteen Design Week awards and four NYADC `cube' awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week's `Hot ... Read more
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