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Michel Van Tongeren
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Description for 1 to 1
Hardcover. The book is accesible, practical and inspirational.
-manual for retail brand and formula development
-many practical examples and cases
Num Pages: 240 pages, 100 Colour. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 208 x 256 x 22. Weight in Grams: 1046.
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel van Tongeren. The first book ‘Retail Branding: from stopping power to shopping power.’ was about how retail branding works. This new book is also about that topic, but perhaps more about how you can achieve great branding in retail. It explains ... Read more
-manual for retail brand and formula development
-many practical examples and cases
Num Pages: 240 pages, 100 Colour. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 208 x 256 x 22. Weight in Grams: 1046.
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel van Tongeren. The first book ‘Retail Branding: from stopping power to shopping power.’ was about how retail branding works. This new book is also about that topic, but perhaps more about how you can achieve great branding in retail. It explains ... Read more
Product Details
Publisher
BIS Publishers B.V. Netherlands
Number of pages
160
Format
Hardback
Publication date
2013
Condition
New
Weight
1046g
Number of Pages
240
Place of Publication
Amsterdam, Netherlands
ISBN
9789063692643
SKU
V9789063692643
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michel Van Tongeren
Originally trained as an industrial designer at the Gerrit Rietveld Academy, Michel van Tongeren and two others started the company SVT Branding + Design Group. Now, after almost 25 years, the strategic design agency is one of the top design consultancies specialised in strategic branding and design development for great retailers. As strategy & concept director he is an appreciated ... Read more
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