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Bayesian Statistics and Marketing
Peter E. Rossi
€ 82.87
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Description for Bayesian Statistics and Marketing
Hardcover. The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Series: Wiley Series in Probability and Statistics. Num Pages: 368 pages, illustrations. BIC Classification: PB. Category: (P) Professional & Vocational. Dimension: 177 x 253 x 26. Weight in Grams: 768.
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.
Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory ... Read more
Written by the leading experts in the field, this unique book:
- Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.
- Provides a self-contained introduction to Bayesian methods.
- Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.
- Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies.
Product Details
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
368
Condition
New
Series
Wiley Series in Probability and Statistics
Number of Pages
384
Place of Publication
New York, United States
ISBN
9780470863671
SKU
V9780470863671
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Peter E. Rossi
Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. Greg M. Allenby is the author of Bayesian Statistics and Marketing, published by Wiley.
Reviews for Bayesian Statistics and Marketing
"... an asset for business schools and marketing researchers." (Technometrics, May 2007) "'Bayesian Statistics and Marketing' comes from three pioneers in the field of market research and fills a hole in the existing literature on the topic." (Journal of the American Statistical Association, December 2006) "... extremely useful to both researchers and practitioners who are interested ... Read more