Stock image for illustration purposes only - book cover, edition or condition may vary.
Crisis, Credibility and Corporate History (International Council on Archives Studies Lup)
Alexander Bieri
€ 135.52
FREE Delivery in Ireland
Description for Crisis, Credibility and Corporate History (International Council on Archives Studies Lup)
Hardcover. This book explores the use of corporate history for communication and marketing purposes. Editor(s): Bieri, Alexander. Series: ICA Studies. Num Pages: 176 pages. BIC Classification: GLC. Category: (P) Professional & Vocational. Dimension: 163 x 238 x 12. Weight in Grams: 396.
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. The book is the first in a new series in partnership with the International Council on Archives, an international organisation with membership in around 200 countries. For over sixty years the Council has united archival institutions and practitioners across the ... Read more
Crisis, Credibility and Corporate History aims to describe current expectations and strategies held within companies, within academia and amongst the general public for using a company’s history for communication and marketing purposes. Ranging widely across case studies from major international businesses such as IBM, Maersk and Roche, this timely volume includes contributions from marketing specialists, corporate archivists and scholars. The book is the first in a new series in partnership with the International Council on Archives, an international organisation with membership in around 200 countries. For over sixty years the Council has united archival institutions and practitioners across the ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Liverpool University Press
Condition
New
Series
ICA Studies
Number of Pages
146
Place of Publication
Liverpool, United Kingdom
ISBN
9781781381373
SKU
V9781781381373
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Alexander Bieri
Alexander Bieri is Curator of The Roche Historical Collection and Archive.
Reviews for Crisis, Credibility and Corporate History (International Council on Archives Studies Lup)