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The 2016 US Presidential Campaign: Political Communication and Practice
Robert E. Denton Jr
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Description for The 2016 US Presidential Campaign: Political Communication and Practice
Paperback. .
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the ... Read more
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Series
Political Campaigning and Communication
Condition
New
Number of Pages
331
Place of Publication
Cham, Switzerland
ISBN
9783319525983
SKU
V9783319525983
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Robert E. Denton Jr
Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is Head of the Department of Communication at Virginia Tech University, USA. He is the author, co-author or editor of twenty-six books on the presidency and political campaigns, several in multiple editions. Recent volumes include Social Fragmentation and the Decline of American Democracy ... Read more
Reviews for The 2016 US Presidential Campaign: Political Communication and Practice
The latest volume in Robert E. Denton's quadrienniel works on presidential campaigns is a solid and worthy contribution to the literature on this subject. ... students and scholars will find much of value in this volume. (Eric M. Appleman, Democracy in Action, p2016.org, August, 2017)