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Political marketing and British political parties (2nd Edition)
Jennifer Lees-Marshment
€ 35.92
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Description for Political marketing and British political parties (2nd Edition)
Paperback. Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. Num Pages: 320 pages, Tables, black & white|Figures. BIC Classification: 1DBK; JPL. Category: (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 496.
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. ... Read more
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. ... Read more
Product Details
Publisher
Manchester University Press
Format
Paperback
Publication date
2008
Condition
New
Weight
496g
Number of Pages
320
Place of Publication
Manchester, United Kingdom
ISBN
9780719077197
SKU
V9780719077197
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jennifer Lees-Marshment
Jennifer Lees-Marshment is a Senior Lecturer in Political Studies at the University of Auckland, New Zealand -- .
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