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The Hard Sell: The Tricks of Political Advertising
Dee Madigan
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Description for The Hard Sell: The Tricks of Political Advertising
Paperback. Num Pages: 224 pages. BIC Classification: JPVL. Category: (G) General (US: Trade). Dimension: 229 x 152 x 18. Weight in Grams: 224.
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying .
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying .
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
- How political ads are designed to work;
- Who are they designed to work on;
- How we pay for them;
- Why we make so many negative ads;
- How personal is too personal;
- How spin works, particularly ... Read more
- How to make messages cut through the cynicism;
- How politicians use journos who use politicians who use journos;
- The gendered nature of it all;
- And finally, what happens when it all turns to sh*t!
Product Details
Format
Paperback
Publication date
2014
Publisher
Melbourne University Publishing
Condition
New
Number of Pages
224
Place of Publication
Carlton, Australia
ISBN
9780522866308
SKU
V9780522866308
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-24
About Dee Madigan
Dee Madigan is an award-winning creative director. She is a panellist on The Gruen Planet (ABC TV) and appears on Sky's The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications.
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