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Hard Choices, Easy Answers: Values, Information, and American Public Opinion
R. Michael Alvarez
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Description for Hard Choices, Easy Answers: Values, Information, and American Public Opinion
Paperback. Develops a theory of response variability that, by reconciling the strengths and weaknesses of the standard approaches, that helps pollsters and scholars resolve perennial problems. This work offers an analysis of what a respondent is likely to choose, and also how variable those choices would be under differing circumstances. Num Pages: 264 pages, 55 line illus. 46 tables. BIC Classification: 1KBB; JHBC; JPVK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 371.
Those who seek to accurately gauge public opinion must first ask themselves: Why are certain opinions highly volatile while others are relatively fixed? Why are some surveys affected by question wording or communicative medium (e.g., telephone) while others seem immune? In Hard Choices, Easy Answers, R. Michael Alvarez and John Brehm develop a new theory of response variability that, by reconciling the strengths and weaknesses of the standard approaches, will help pollsters and scholars alike better resolve such perennial problems. Working within the context of U.S. public opinion, they contend that the answers Americans give rest on a variegated structure ... Read more
Those who seek to accurately gauge public opinion must first ask themselves: Why are certain opinions highly volatile while others are relatively fixed? Why are some surveys affected by question wording or communicative medium (e.g., telephone) while others seem immune? In Hard Choices, Easy Answers, R. Michael Alvarez and John Brehm develop a new theory of response variability that, by reconciling the strengths and weaknesses of the standard approaches, will help pollsters and scholars alike better resolve such perennial problems. Working within the context of U.S. public opinion, they contend that the answers Americans give rest on a variegated structure ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Princeton University Press United States
Number of pages
264
Condition
New
Number of Pages
264
Place of Publication
New Jersey, United States
ISBN
9780691096353
SKU
V9780691096353
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About R. Michael Alvarez
R. Michael Alvarez is Professor of Political Science at the California Institute of Technology and the author of "Information and Elections". John Brehm is Professor and Chair of Political Science at the University of Chicago. He is the author of "The Phantom Respondents" and the coauthor of "Working, Shirking, and Sabotage".
Reviews for Hard Choices, Easy Answers: Values, Information, and American Public Opinion
"A provocative and important statement about the nature and functioning of mass opinion... Alvarez and Brehm bring a sophisticated methodological arsenal to bear on enduring questions of public opinion. They have produced an invaluable study of the structural underpinnings of political attitudes, one that is deserving of serious consideration from a broad range of social scientists."
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