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Mick P. Couper - Designing Effective Web Surveys - 9780521717946 - V9780521717946
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Designing Effective Web Surveys

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Description for Designing Effective Web Surveys paperback. Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. Num Pages: 416 pages, 207 colour illus. 1 table. BIC Classification: GPS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 177 x 24. Weight in Grams: 940.
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct ... Read more

Product Details

Format
Paperback
Publication date
2008
Publisher
Cambridge University Press United Kingdom
Number of pages
416
Condition
New
Number of Pages
416
Place of Publication
Cambridge, United Kingdom
ISBN
9780521717946
SKU
V9780521717946
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-12

About Mick P. Couper
Mick Couper holds a Ph.D. in sociology from Rhodes University, an M.A. in applied social research from the University of Michigan, and an M.Soc.Sc. from the University of Cape Town. He has more than twenty years of experience in the design, implementation, and analysis of survey research on a variety of topics and using many different methods. He has consulted ... Read more

Reviews for Designing Effective Web Surveys
'… website designers interested in programming web surveys and those who already do will find this book useful in understanding how and why the design of these instruments matters from a survey research perspective.' Leah Melani Christian, Pew Research Center for the People and the Press

Goodreads reviews for Designing Effective Web Surveys


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