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Lead Generation, 2 Volume Set: Methods and Strategies
Jörg Holenz (Ed.)
€ 322.83
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Description for Lead Generation, 2 Volume Set: Methods and Strategies
Hardback. The complete picture of methods and strategies in industrial and academic lead finding and optimization, covering standard as well as novel approaches and highlighting their strengths and weaknesses. Includes several case studies of recent successful lead generation projects. Editor(s): Holenz, Jorg; Haeberlein, Markus. Series Editor(s): Mannhold, Raimund; Kubinyi, Hugo; Folkers, Gerd. Series: Methods and Principles in Medicinal Chemistry. Num Pages: 792 pages. BIC Classification: MMG; TDCW. Category: (P) Professional & Vocational. Dimension: 240 x 170 x 170. .
In this comprehensive two-volume resource on the topic senior lead generation medicinal chemists present a coherent view of the current methods and strategies in industrial and academic lead generation. This is the first book to combine both standard and innovative approaches in comparable breadth and depth, including several recent successful lead generation case studies published here for the first time.
Beginning with a general discussion of the underlying principles and strategies, individual lead generation approaches are described in detail, highlighting their strengths and weaknesses, along with all relevant bordering disciplines like e.g. target identification and validation, predictive methods, ... Read more
In this comprehensive two-volume resource on the topic senior lead generation medicinal chemists present a coherent view of the current methods and strategies in industrial and academic lead generation. This is the first book to combine both standard and innovative approaches in comparable breadth and depth, including several recent successful lead generation case studies published here for the first time.
Beginning with a general discussion of the underlying principles and strategies, individual lead generation approaches are described in detail, highlighting their strengths and weaknesses, along with all relevant bordering disciplines like e.g. target identification and validation, predictive methods, ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Wiley-VCH Verlag GmbH
Condition
New
Series
Methods and Principles in Medicinal Chemistry
Number of Pages
824
Place of Publication
Berlin, Germany
ISBN
9783527333295
SKU
V9783527333295
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Jörg Holenz (Ed.)
Joerg Holenz is a trained organic and medicinal chemist and acquired his PhD in Germany on the synthesis of alkaloids as antimalarial agents. After leading the preclinical activities of the marketed analgesic Tapentadol (Grunenthal Pharmaceuticals GmbH), he headed the medicinal chemistry department of Barcelona-based Laboratorios Esteve. He then moved to AstraZeneca's CNS/ pain research unit in Sweden to head lead ... Read more
Reviews for Lead Generation, 2 Volume Set: Methods and Strategies
"it is certainly the most comprehensive and up-to-date resource currently available on the topic"......."is an excellent resource for any scientist working in lead generation"......."This is a tribute to rational drug discovery, which combined with very thorough up-to-date literature references and emphasis on emerging technologies, makes it a book we would readily suggest taking a look at" (Dr. Robert Webster, Dr. ... Read more