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Behavioral Economics and Healthy Behaviors: Key Concepts and Current Research
Yaniv Hanoch
€ 51.68
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Description for Behavioral Economics and Healthy Behaviors: Key Concepts and Current Research
Paperback. Editor(s): Hanoch, Yaniv; Barnes, Andrew; Rice, Thomas. Num Pages: 256 pages, 5 black & white tables, 2 black & white halftones, 8 black & white line drawings. BIC Classification: JMA; KCC; MBNH9; MQC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. .
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. ... Read more
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
236
Place of Publication
London, United Kingdom
ISBN
9781138638211
SKU
V9781138638211
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Yaniv Hanoch
Yaniv Hanoch is Professor of Decision Science in the School of Psychology, University of Plymouth, UK. Professor Hanoch is interested in the intersection between decision science, health economics, and psychology. His research interests include consumer decision making (especially with regard to health insurance), communicating (health) risk information, medical decision making, offenders' decision making and risk taking, and life-span changes in ... Read more
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