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The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Joel Beckerman
€ 16.99
€ 14.90
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Description for The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
Paperback. In The Sonic Boom, Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. The key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core. Num Pages: 208 pages, 1 black and white illustration. BIC Classification: AVA; AVG; JMH. Category: (G) General (US: Trade). Dimension: 205 x 134 x 36. Weight in Grams: 164.
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective ... Read more
But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Mariner Books
Condition
New
Number of Pages
208
Place of Publication
, United States
ISBN
9780544570160
SKU
V9780544570160
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Joel Beckerman
JOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT&T. TYLER GRAY is an editorial director for Fast Company Media and the author of The Hit Charade.
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