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A History of Popular Women´s Magazines in the United States, 1792-1995
Mary Ellen Zuckerman
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Description for A History of Popular Women´s Magazines in the United States, 1792-1995
Hardback. Women's mass circulation journals have played a major role in the lives of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insights into these changes. Series: Contributions in Women's Studies. Num Pages: 296 pages, black & white illustrations. BIC Classification: 1KBB; 3JF; 3JH; 3JJ; JFC; JFD; JFSJ1; KNTJ; KNTP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 20. Weight in Grams: 603.
Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and ... Read more
Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
Bloomsbury Publishing Plc United States
Number of pages
296
Condition
New
Series
Contributions in Women's Studies
Number of Pages
296
Place of Publication
, United States
ISBN
9780313306754
SKU
V9780313306754
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Mary Ellen Zuckerman
MARY ELLEN ZUCKERMAN is Associate Professor of Marketing at the Jones School of Business at SUNY—Geneseo. She is the author of Sources in the History of Women's Magazines, 1792-1960 (Greenwood, 1991) and coauthor of The Magazine in America (1991).
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