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The Economics of Attention
Richard A. Lanham
€ 32.99
€ 25.76
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Description for The Economics of Attention
Hardcover. Traces our epochal move from an economy of things and objects to an economy of attention. According to the author, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. He aims to map the frontier that information technologies have created. Num Pages: 316 pages, 27 halftones, 4 diagrams. BIC Classification: GPF; KC. Category: (P) Professional & Vocational. Dimension: 237 x 181 x 30. Weight in Grams: 688.
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham, here, traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes ... Read more
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham, here, traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
The University of Chicago Press United States
Number of pages
316
Condition
New
Number of Pages
326
Place of Publication
, United States
ISBN
9780226468822
SKU
V9780226468822
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Richard A. Lanham
Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books, including The Electronic Word: Democracy, Technology, and the Arts, also published by the University of Chicago Press.
Reviews for The Economics of Attention
"In this heady glimpse at an electronic universe... [Lanham] maintains that digitized technology can democratize higher education, open up the arts to a full range of human talent and foster a convergence between the two cultures of science and the humanities." - Publishers Weekly "A cohesive and engaging overview of the challenges introduced by electronic publishing upon traditional models of ... Read more