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Buying and Believing
Steven Kemper
€ 41.99
€ 32.17
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Description for Buying and Believing
Paperback. Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture. Num Pages: 248 pages, 13 halftones. BIC Classification: 1FKS; JFD; JFFT; JHM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 154 x 22. Weight in Grams: 384.
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.
Drawing upon ... Read more
Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.
Drawing upon ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
The University of Chicago Press United States
Number of pages
248
Condition
New
Number of Pages
248
Place of Publication
, United States
ISBN
9780226430416
SKU
V9780226430416
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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