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Selling the Splat Pack: The DVD Revolution and the American Horror Film
Mark Bernard
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Description for Selling the Splat Pack: The DVD Revolution and the American Horror Film
Paperback. Reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. This title presents a re-evaluation of the history of the horror film from an industry studies perspective. It also features an exploration of the relationship between DVDs and film ratings. Num Pages: 224 pages, 20 b&w illustrations. BIC Classification: 1KBB; APFN; JFCA. Category: (G) General (US: Trade). Dimension: 236 x 157 x 16. Weight in Grams: 342.
This book reveals the role of the DVD market in the growth of ultraviolent horror in the 2000s. This study reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the Splat Pack, a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, this study proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. It blends study of the ... Read more
This book reveals the role of the DVD market in the growth of ultraviolent horror in the 2000s. This study reveals the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the Splat Pack, a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, this study proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. It blends study of the ... Read more
Product Details
Publisher
Edinburgh University Press
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
224
Place of Publication
Edinburgh, United Kingdom
ISBN
9781474405584
SKU
V9781474405584
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About Mark Bernard
Mark Bernard is Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte.
Reviews for Selling the Splat Pack: The DVD Revolution and the American Horror Film
Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance).
Glenn Ward, The Gothic Imagination Roth is one of the primary filmmakers at the (stabbed and bleeding) heart of Mark Bernard's 'Selling ... Read more
Glenn Ward, The Gothic Imagination Roth is one of the primary filmmakers at the (stabbed and bleeding) heart of Mark Bernard's 'Selling ... Read more