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Riding the Black Ship: Japan and Tokyo Disneyland
Aviad E. Raz
€ 27.99
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Description for Riding the Black Ship: Japan and Tokyo Disneyland
Paperback. By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Series: Harvard East Asian Monographs. Num Pages: 256 pages, 9 illustrations, 3 maps, 3 tables. BIC Classification: 1FPJ; JFC; JHBS; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 18. Weight in Grams: 360.
In 1997, over 17 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the “company manual.” By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz produces not only a cultural reading of the onstage show but also an ethnographic analysis of its production by those who work there and its reception by its customers. Previous studies have seen Disneyland ... Read more
In 1997, over 17 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the “company manual.” By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz produces not only a cultural reading of the onstage show but also an ethnographic analysis of its production by those who work there and its reception by its customers. Previous studies have seen Disneyland ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
Harvard University, Asia Center United States
Number of pages
256
Condition
New
Series
Harvard East Asian Monographs
Number of Pages
264
Place of Publication
, United States
ISBN
9780674768949
SKU
V9780674768949
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Aviad E. Raz
Aviad E. Raz is Associate Professor of Sociology at Ben-Gurion University of the Negev.
Reviews for Riding the Black Ship: Japan and Tokyo Disneyland
Raz’s study of Tokyo Disneyland (TDL) is a well-grounded case of domestication. The central question of the study is to examine how Walt Disney World, as a globalizing and imperialistic operation, has been reworked into the localized cultural networks of Japan… This book is a strong case of glocalization, collapsing the global and local.
Eric K. W. Ma
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Eric K. W. Ma
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