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Integrating Corporate Communications
James L. Horton
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Description for Integrating Corporate Communications
Hardcover. An examination of corporate communications as a force behind business disciplines. The text reviews topics such as: external and internal communication; human behaviour in communicating; corporate communication structure; and messages and media in a cost-effective communication. Num Pages: 336 pages, index. BIC Classification: GTC; KJP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 27. Weight in Grams: 604.
Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication ... Read more
Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication ... Read more
Product Details
Format
Hardback
Publication date
1995
Publisher
ABC-CLIO United States
Number of pages
336
Condition
New
Number of Pages
336
Place of Publication
, United States
ISBN
9780899308951
SKU
V9780899308951
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About James L. Horton
JAMES L. HORTON is general manager in charge of the public relations unit of Poppe Tyson, a nationwide integrated communications firm. He has extensive management and other experience in investor relations, corporate communications, marketing, and communications consulting. Among his clients are financial services firms, computer and high-tech companies, a German auto manufacturer, oil, chemical, and environmental treatment firms, consumer packaged ... Read more
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