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Survey Basics
Phillips & Phillips
€ 38.05
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Description for Survey Basics
Paperback. In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs. Num Pages: 232 pages. BIC Classification: JNRV; KJMV2. Category: (G) General (US: Trade). Dimension: 241 x 191 x 13. Weight in Grams: 499.
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers:
- the purpose of surveys and questionnaires
- types of error that can creep into survey results
- considerations when developing survey questions
- tricks to ensure positive response rates
- content on validity and reliability
- approaches to data analysis and reporting results.
Product Details
Format
Paperback
Publication date
2013
Publisher
American Society for Training & Development United States
Number of pages
250
Condition
New
Number of Pages
288
Place of Publication
Alexandria, United States
ISBN
9781562868093
SKU
V9781562868093
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Phillips & Phillips
Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for ... Read more
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