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Divided Spirits: Tequila, Mezcal, and the Politics of Production
Sarah Bowen
€ 32.99
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Description for Divided Spirits: Tequila, Mezcal, and the Politics of Production
Paperback. Illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. This book also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods. Series: California Studies in Food and Culture. Num Pages: 280 pages, 20 b/w, 2 maps, 2 line drawings. BIC Classification: JFCV; JHMC; WBXD3. Category: (G) General (US: Trade). Dimension: 152 x 229 x 17. Weight in Grams: 382.
Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on alternative markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir-the taste of place-has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee ... Read more
Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on alternative markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroir-the taste of place-has become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee ... Read more
Product Details
Publisher
University of California Press
Format
Paperback
Publication date
2015
Series
California Studies in Food and Culture
Condition
New
Weight
381g
Number of Pages
280
Place of Publication
Berkerley, United States
ISBN
9780520281059
SKU
V9780520281059
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-14
About Sarah Bowen
Sarah Bowen is Associate Professor of Sociology at North Carolina State University.
Reviews for Divided Spirits: Tequila, Mezcal, and the Politics of Production
There is not much published about the two iconic Mexican spirits, except for consumer books and tasting guides to different brands. Bowen's perspective is fresh and thought-provoking.
Fabio Parasecoli The Huffington Post This is far from a breezy read, and that's exactly the point. In today's spirits landscape, where a new celebrity tequila brand seems to launch ... Read more
Fabio Parasecoli The Huffington Post This is far from a breezy read, and that's exactly the point. In today's spirits landscape, where a new celebrity tequila brand seems to launch ... Read more