Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.   He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, ... Read moreplus charities including Guide Dogs, Oxfam, Shelter and The Red Cross. Show Less