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Tell to Win
Peter Guber
€ 14.99
€ 12.10
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Description for Tell to Win
Paperback. Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. It explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. Num Pages: 272 pages, Illustrations. BIC Classification: VSC. Category: (G) General (US: Trade). Dimension: 201 x 132 x 18. Weight in Grams: 224.
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move ... Read more
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move ... Read more
Product Details
Publisher
Profile Books
Number of pages
272
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
272
Place of Publication
London, United Kingdom
ISBN
9781846685576
SKU
V9781846685576
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-13
About Peter Guber
Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group, behind the recently Oscar nominated The Kids Are All Right. Among the award-winning films he has produced or executive produced (which have ... Read more
Reviews for Tell to Win
Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need.
President Bill Clinton Wonderful ... part business text, part entertainment memoir ... the book is crammed with entertaining examples
Philip Delves Broughton
FT
If anyone knows how to survive in business, it's ... Read more
President Bill Clinton Wonderful ... part business text, part entertainment memoir ... the book is crammed with entertaining examples
Philip Delves Broughton
FT
If anyone knows how to survive in business, it's ... Read more