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Captivology: The Science of Capturing People´s Attention
Ben Parr
€ 17.99
€ 15.70
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Description for Captivology: The Science of Capturing People´s Attention
Paperback. Num Pages: 256 pages. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade). Dimension: 135 x 203 x 18. Weight in Grams: 192.
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as Beyonce, while others never make the charts Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective And why can't anyone seem to ever get the attention of their kids In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories ... Read more
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as Beyonce, while others never make the charts Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective And why can't anyone seem to ever get the attention of their kids In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories ... Read more
Product Details
Publisher
HarperCollins Publishers Inc
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780062414885
SKU
V9780062414885
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ben Parr
Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes 30 ... Read more
Reviews for Captivology: The Science of Capturing People´s Attention
Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.
Adam Braun, New York Times bestselling author of The Promise of ... Read more
Adam Braun, New York Times bestselling author of The Promise of ... Read more