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Tactical SEO: The Theory and Practice of Search Marketing
Lee Wilson
€ 27.72
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Description for Tactical SEO: The Theory and Practice of Search Marketing
Paperback. A practical guide for understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. Understand the why behind the how of search marketing. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJE; UMW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 233 x 14. Weight in Grams: 324.
Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case ... Read more
Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
200
Place of Publication
London, United Kingdom
ISBN
9780749477998
SKU
V9780749477998
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Lee Wilson
Lee Wilson is Head of SEO at Vertical Leap, one of the UK's most established, industry-leading providers of search and digital marketing. Having led digital marketing departments for the last 15 years he is a specialist in delivering integrated search marketing success to businesses, from multinationals and global brands to SMEs and start-ups.
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