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Chris Chapman - R for Marketing Research and Analytics - 9783319144351 - V9783319144351
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R for Marketing Research and Analytics

€ 76.36
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Description for R for Marketing Research and Analytics Paperback. .

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.

Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical ... Read more

With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

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Product Details

Springer International Publishing AG
Publication date
Use R!
Number of Pages
Place of Publication
Cham, Switzerland
Shipping Time
Usually ships in 4 to 8 working days

About Chris Chapman
Chris Chapman is a Senior Quantitative Researcher at Google. He is also a member of the editorial board of Marketing Insights magazine and the Marketing Insights Council of the American Marketing Association, and has served as chair of the AMA Advanced Research Techniques Forum and AMA Analytics with Purpose conferences. He is an enthusiastic contributor to the quantitative marketing community, ... Read more

Reviews for R for Marketing Research and Analytics
“The monograph presents various numerous illustrations for R language, with setting the data, applying R codes, and interpreting the results obtained. It is written in a very friendly attitude to readers, giving an immediate practical guide to solving real marketing research problems.” (Stan Lipovetsky, Technometrics, Vol. 58 (3), August, 2016) “R for Marketing Research and Analytics is a clearly ... Read more

Goodreads reviews for R for Marketing Research and Analytics

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