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Yes!: 60 secrets from the science of persuasion
Noah Goldstein
€ 14.99
€ 12.28
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Description for Yes!: 60 secrets from the science of persuasion
Paperback. Num Pages: 304 pages. BIC Classification: KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, ... Read more
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, ... Read more
Product Details
Publisher
Profile Books Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
304
Place of Publication
London, United Kingdom
ISBN
9781781257425
SKU
V9781781257425
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-11
About Noah Goldstein
Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Dr. Cialdini is the world's most cited living social psychologist and author of the seminal book Influence. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.
Reviews for Yes!: 60 secrets from the science of persuasion
Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out.
Daniel Finkelstein, Executive Editor
The Times
Read this book. ... perfectly pitched for smart businesspeople
Octavius Black
Management Today
Surprising, provocative, fun.
Tim Harford, Author
The ... Read more
Daniel Finkelstein, Executive Editor
The Times
Read this book. ... perfectly pitched for smart businesspeople
Octavius Black
Management Today
Surprising, provocative, fun.
Tim Harford, Author
The ... Read more