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The Worst Hotel in the World
Kesselskramer
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Description for The Worst Hotel in the World
Hardcover. Num Pages: 280 pages, 1. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 24. Weight in Grams: 880.
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market.
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market.
Product Details
Format
Hardback
Publication date
2009
Publisher
Booth-Clibborn Editions United Kingdom
Number of pages
280
Condition
New
Number of Pages
280
Place of Publication
London, United Kingdom
ISBN
9781861543110
SKU
V9781861543110
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kesselskramer
The Amsterdam communications agency KesselsKramer has been creating advertisements for the Hans Brinker Budget Hotel since proprietor Rob Penris first hired them in 1995. This book presents the best of the campaign, which has increased occupancy by 42 percent
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