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The Do-it-Yourself Lobotomy
Tom Monahan
€ 51.69
€ 43.95
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Description for The Do-it-Yourself Lobotomy
Hardcover. A leading consultant on creative thinking and a former top creative director of award-winning advertising agency Leonard Monahan, Tom Monahan offers a fresh look at the subject with hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. Num Pages: 262 pages, index. BIC Classification: KJM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 237 x 162 x 23. Weight in Grams: 584.
An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has ... Read more
An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Number of pages
262
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471417422
SKU
V9780471417422
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Tom Monahan
TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication ... Read more
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