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The Advertising Concept Book: Think Now, Design Later
Pete Barry
€ 32.99
€ 23.91
FREE Delivery in Ireland
Description for The Advertising Concept Book: Think Now, Design Later
Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout ... Read more
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout ... Read more
Product Details
Publisher
Thames & Hudson Ltd
Format
Hardback
Publication date
2016
Condition
New
Weight
1351g
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9780500518984
SKU
V9780500518984
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-9
About Pete Barry
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
Reviews for The Advertising Concept Book: Think Now, Design Later
'Sound advice for advertising creatives' - Communication Arts 'Hands down the best creative advertising book I have ever read!' - Inspired Magazine 'Invaluable' - Creative Review