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Patrick Bouchet - Sport Brands - 9780415532853 - V9780415532853
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Sport Brands

€ 63.52
FREE Delivery in Ireland
Description for Sport Brands Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most ... Read more

An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

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Product Details

Publication date
Taylor & Francis Ltd
Number of pages
Number of Pages
Place of Publication
London, United Kingdom
Shipping Time
Usually ships in 4 to 8 working days

About Patrick Bouchet
Patrick Bouchet is Professor of Sport Management and Marketing within the Sport Sciences Faculty at the University of Burgundy, France, and is a member of the Socio-Psychology and Sport Management research group. His research interests are actors’ behaviours (consumers, groups and organisations) linked to sport consumption (event, tourism and retailing). He has co-edited several books on sport management and marketing and two books on sport ... Read more

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