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Gronroos, Christian - Service Management and Marketing: Managing the Service Profit Logic - 9781118921449 - V9781118921449
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Service Management and Marketing: Managing the Service Profit Logic

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Description for Service Management and Marketing: Managing the Service Profit Logic Paperback. * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Num Pages: 536 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 22. Weight in Grams: 860.

Product Details

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
4th Edition
BICCode
KJS
Condition
New
Weight
800g
Sales rank
898585
ISBN
9781118921449
SKU
V9781118921449
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

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