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Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
Jesko Perrey
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Description for Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
Product Details
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Number of pages
398
Condition
New
Number of Pages
400
Place of Publication
New York, United States
ISBN
9781118489529
SKU
V9781118489529
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jesko Perrey
Dr. Jesko Perrey Director, Düsseldorf Jesko Perrey is the global leader of the CLM (Customer Lifecycle Management) service line and a core member of the leadership team of the EMEA Consumer Goods & Retail Practice at McKinsey. His focus is on brand management, marketing ROI, segmentation, and CLM across different industries. Jesko is the author of many articles and essays ... Read more
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