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Public Relations and the Social Web
Rob Brown
€ 30.99
€ 27.51
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Description for Public Relations and the Social Web
Hardcover.
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new ... Read more
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Number of pages
194
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9780749455071
SKU
V9780749455071
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Rob Brown
Rob Brown graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 ... Read more
Reviews for Public Relations and the Social Web
'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.' Communication Director 'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the ... Read more