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Principles and Practice of Marketing
Jim Blythe
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Description for Principles and Practice of Marketing
Paperback. .
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing!
... Read more
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing!
... Read more
Product Details
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
800
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
800
Place of Publication
London, United Kingdom
ISBN
9781446274002
SKU
V9781446274002
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Jim Blythe
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he ... Read more
Reviews for Principles and Practice of Marketing
′A very well structured and thought-provoking textbook which offers contemporary insights into different aspects of marketing and its implications for society.′
Dr Sotiris T. Lalaounis ′This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.′
Julie ... Read more
Dr Sotiris T. Lalaounis ′This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.′
Julie ... Read more