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Wang, Yonggui, Li-Hua, Richard - Marketing Competences and Strategic Flexibility in China - 9780230013506 - V9780230013506
Stock image for illustration purposes only - book cover, edition or condition may vary.

Marketing Competences and Strategic Flexibility in China

€ 114.04
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Description for Marketing Competences and Strategic Flexibility in China Hardcover. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.

Product Details

Publisher
Palgrave Macmillan
Number of pages
278
Format
Hardback
Publication date
2006
Edition
2007th Edition
BICCode
1FPC; KJS
Condition
New
Weight
455g
Sales rank
9130300
ISBN
9780230013506
SKU
V9780230013506
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

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