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Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Francis Srun
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Description for Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Hardback. .
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. ... Read more
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
226
Place of Publication
Cham, Switzerland
ISBN
9783319455242
SKU
V9783319455242
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Francis Srun
Francis Srun is the Founding Director of Consultancy firm, Retail Performance. Previously, he had been Managing Director Pacific Asia for Maison Boucheron, a French luxury jewelry house. Fluent in French, English and Chinese. Srun's international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. With over 20 years experience spanning both high end Luxury Sales ... Read more
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