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International Cases in Tourism Management
Susan Horner
€ 62.47
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Description for International Cases in Tourism Management
Paperback. .
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
410
Format
Paperback
Publication date
2003
Condition
New
Number of Pages
410
Place of Publication
Oxford, United Kingdom
ISBN
9780750655149
SKU
V9780750655149
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Susan Horner
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of ... Read more
Reviews for International Cases in Tourism Management
The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students. - D.C. Frechtling , Department of Tourism and Hospitality ... Read more