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Integrated Business Communication: In a Global Marketplace
Bonnye E. Stuart
€ 56.32
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Description for Integrated Business Communication: In a Global Marketplace
Paperback. Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. Num Pages: 448 pages, illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 26. Weight in Grams: 816.
This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace.
This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace.
Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
448
Condition
New
Number of Pages
448
Place of Publication
New York, United States
ISBN
9780470027677
SKU
V9780470027677
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bonnye E. Stuart
Bonnye Stuart is an instructor at Winthrop University. She has previously been an instructor at several universities in the United States, among them the UNC Charlotte, Pfeiffer University, the Johnson C. Smith University, North Carolina State Univesity, Groupe ESC Grenoble, St Cloud State University and the University of West Florida. Ms Stuart has also worked as a Communications Manager for ... Read more
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