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Tourism SMES, Service Quality and Destination Competitiveness
. Ed(S): Jones, E.; Haven, C.
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Description for Tourism SMES, Service Quality and Destination Competitiveness
hardcover. This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. Editor(s): Jones, E.; Haven, C. Num Pages: 400 pages, Illustrations. BIC Classification: KNSG. Category: (P) Professional & Vocational. Dimension: 244 x 172 x 31. Weight in Grams: 1016.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Product Details
Format
Hardback
Publisher
CABI Publishing United Kingdom
Number of pages
400
Condition
New
Publication date
2005
Number of Pages
400
Place of Publication
Wallingford, United Kingdom
ISBN
9780851990118
SKU
V9780851990118
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About . Ed(S): Jones, E.; Haven, C.
Edited by E Jones and C Haven of University of Wales Institute, Cardiff, UK
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