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Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Thomas Woll
€ 29.99
€ 25.70
FREE Delivery in Ireland
Description for Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Paperback. Num Pages: 400 pages, black & white illustrations. BIC Classification: KNTP. Category: (P) Professional & Vocational. Dimension: 228 x 154 x 20. Weight in Grams: 538.
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key ... Read more
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Chicago Review Press
Language
English
Number of pages
400
Condition
New
Number of Pages
400
Place of Publication
Chicago, United States
ISBN
9781613749739
SKU
V9781613749739
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Thomas Woll
Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, including vice president of the professional and trade division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and ... Read more
Reviews for Publishing for Profit: Successful Bottom-Line Management for Book Publishers
" Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again."
Rod Colvin, president, Addicus Books " Publishing for Profit is practical and laser-sharp. Whereas many business books are broad in applicability, this book is specifically about publishing. It is an essential reference for ... Read more
Rod Colvin, president, Addicus Books " Publishing for Profit is practical and laser-sharp. Whereas many business books are broad in applicability, this book is specifically about publishing. It is an essential reference for ... Read more