Stock image for illustration purposes only - book cover, edition or condition may vary.
Principles of Services Marketing
Adrian Palmer
€ 72.05
FREE Delivery in Ireland
Description for Principles of Services Marketing
Paperback. .
Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.
Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.
Key Features
•Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to
•Longer case studies feature well-known companies and provide ... Read more
Product Details
Publisher
McGraw-Hill Education - Europe United States
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
554
Place of Publication
London, United States
ISBN
9780077152345
SKU
V9780077152345
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Adrian Palmer
Adrian Palmer is Professor of Marketing at ESC Rennes, France, a Grand Ecole which has been listed in the Financials Times rankings of the World’s Top 50 schools for Masters in Management programmes.
Reviews for Principles of Services Marketing