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Managing Media Companies: Harnessing Creative Value
Annet Aris
€ 72.97
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Description for Managing Media Companies: Harnessing Creative Value
Paperback. The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. Num Pages: 400 pages, Illustrations. BIC Classification: KJM; KNTD. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 22. Weight in Grams: 758.
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.
Product Details
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Condition
New
Number of Pages
400
Place of Publication
New York, United States
ISBN
9780470713952
SKU
V9780470713952
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Annet Aris
Annet Aris, Adjunct Professor of Strategy at INSEAD, Fontainebleau, and former partner at McKinsey & Company. Dr Jacques Bughin is a director at McKinsey & Company, and academic Fellow at ECORE as well as at the Katholieke Universiteit Leuven (KUL). Both draw on a long and broad experience of working in, and teaching on, the media industry.
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