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George Gallup in Hollywood
Susan Ohmer
€ 36.99
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Description for George Gallup in Hollywood
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, ... Read more
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
Columbia University Press United States
Number of pages
336
Condition
New
Series
Film and Culture Series
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780231121330
SKU
V9780231121330
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Susan Ohmer
Susan Ohmer is the William T. and Helen Kuhn Carey Assistant Professor of Modern Communication in the Department of Film, Television, and Theater at the University of Notre Dame. She has published articles and essays in Film History, The Journal of Film and Video, and Global Currents: Media and Technology, among other publications.
Reviews for George Gallup in Hollywood
A well-detailed account of this obscure chapter in cinema history... Recommended. Library Journal A fascinating and exciting book.
Frank Louis Rusciano Public Opinion Quarterly An extremely valuable portrait of the shifting field in which Hollywood operated in the 1940s and an excellent study of t he ambivalent relationship between... moviemaking and marketing.
Sarah E. Igo Business History Review ... Read more
Frank Louis Rusciano Public Opinion Quarterly An extremely valuable portrait of the shifting field in which Hollywood operated in the 1940s and an excellent study of t he ambivalent relationship between... moviemaking and marketing.
Sarah E. Igo Business History Review ... Read more