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High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
John R. Bessant
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Description for High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
Paperback. High Involvement Innovation is concerned with the creation of an environment in which the workforce as a whole can contribute their creativity and experience to help build a culture of continuous innovation. Num Pages: 256 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 229 x 157 x 17. Weight in Grams: 412.
At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are 'licensed to innovate' by virtue of their particular departmental badges (eg R&D, business development etc) they often ignore the contribution which the rest of the staff could make. Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many people contribute to incremental innovation. High involvement innovation is concerned with the ... Read more
At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are 'licensed to innovate' by virtue of their particular departmental badges (eg R&D, business development etc) they often ignore the contribution which the rest of the staff could make. Innovation involves a lot of small incremental steps, as well as the occasional dramatic leap, and whilst experts are needed for the latter, many people contribute to incremental innovation. High involvement innovation is concerned with the ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470847077
SKU
V9780470847077
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About John R. Bessant
John Bessant is Professor of Innovation Management in the School of Management at Cranfield University. Prior to joining Cranfield, John was Director of Brighton University’s Centre for Research in Innovation Management. He is also an Honorary Professor at SPRU, Sussex University and a Visiting Fellow at several UK and international universities. Together with Joe Tidd and the late Keith Pavitt, ... Read more
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